Jinnie Hyojin Bae
← Work
S-LOW DOWN FLIGHT
S-LOW DOWN FLIGHT explores a future in which flying offers time to rest, reconnect and enjoy the journey itself. Developed for British Airways’ BA2119: Flight of the Future, the concept became a full-scale immersive installation at London’s Saatchi Gallery.
ROLE Concept Development & Exhibition Build INDUSTRY Aviation / Speculative Design DURATION 2019
Concept Development Prototyping Exhibition Design Project Coordination
01 / THE CHALLENGE
Could a longer flight offer a better experience?
Speed and efficiency often define progress in air travel. This project explored a different possibility: what if the time spent travelling became a valuable part of the trip?
Working with a speculative scenario of slower, lower-altitude flight, we considered how passengers might experience a journey designed around wellbeing, connection and a closer relationship with the landscape.
The challenge was to give additional travel time a purpose — and make that alternative future tangible.
02 / FRAMING THE OPPORTUNITY
Designing for the time between departure and arrival
Our early exploration considered personal space, rest, reflection and social connection as different ways passengers might value their time.
These themes shifted the focus from reducing journey time to designing how that time could be spent. A longer flight could offer opportunities to step away from everyday routines, observe the surroundings and choose a different pace.
How might a slower flight give passengers more space to rest, connect and enjoy the journey?
03 / THE CONCEPT
Flight as time to pause
S-LOW DOWN FLIGHT is a speculative passenger experience centred on wellbeing and slower living.
The concept gives passengers different ways to spend an extended journey: resting, watching the landscape, spending time with others or joining activities such as yoga and creative sessions.
The experience offers three qualities:
Time to rest. Space to pause and step away from the demands of everyday life.
Connection with the surroundings. Views of the landscape that make the journey part of the experience.
Choice in how to spend time. Opportunities for quiet reflection, shared activities and social interaction.
Together, these qualities frame flight as an experience with its own value, alongside the destination.
An immersive sky-facing lounge creates a slower, more reflective way to experience the journey.
Open views and a softer pace encourage passengers to pause, connect and spend time together.
Light and open space support rest and gentle movement in flight.
04 / MAKING THE EXPERIENCE TANGIBLE
Translating a future scenario into an atmosphere
We developed a spatial experience to communicate what slowing down in the air might feel like.
Light, projected imagery and reflective surfaces created an immersive environment inspired by the proposed flight experience. Visitors could sit within the space and encounter its views and atmosphere.
The installation focused on the sensory qualities of the concept. It translated an imagined passenger experience into something people could physically enter, rather than relying on renderings and written scenarios alone.
05 / PROTOTYPE AND BUILD
Exploring the experience at full scale
We developed a full-scale prototype to explore how the structure, materials, lighting and projection worked together.
Hands-on testing allowed the team to assess the atmosphere and spatial qualities of the concept as it developed. This connected the future scenario with the practical decisions involved in creating an immersive installation.
I contributed to prototyping and coordinated project activities through the build and exhibition installation.
06 / FROM CONCEPT TO EXHIBITION
A future flight experience visitors could enter
The final installation was presented at British Airways’ BA2119: Flight of the Future exhibition at the Saatchi Gallery in London.
Visitors could enter the space, sit within it and experience projected views in an environment designed to evoke a slower, more reflective journey.
My work included the exhibition build and installation, helping translate the concept into the physical experience presented to the public.
S-LOW DOWN FLIGHT — BA2119 exhibition experience
07 / OUTCOME
Making an alternative future of flight tangible
S-LOW DOWN FLIGHT proposed a different measure of progress in air travel: the quality of time spent travelling.
The project connected future scenarios and service thinking with spatial design, full-scale prototyping and public exhibition. Its tangible outcome was an immersive installation that communicated the concept through atmosphere and physical experience.
The installation demonstrated how the proposed journey could be communicated and experienced. It did not establish the feasibility of the aircraft scenario or measure improvements in passenger wellbeing.
Jinnie Hyojin Bae
← Work
S-LOW DOWN FLIGHT
S-LOW DOWN FLIGHT explores a future in which flying offers time to rest, reconnect and enjoy the journey itself. Developed for British Airways’ BA2119: Flight of the Future, the concept became a full-scale immersive installation at London’s Saatchi Gallery.
ROLE Concept Development & Exhibition Build INDUSTRY Aviation / Speculative Design DURATION 2019
Concept Development Prototyping Exhibition Design Project Coordination
01 / THE CHALLENGE
Could a longer flight offer a better experience?
Speed and efficiency often define progress in air travel. This project explored a different possibility: what if the time spent travelling became a valuable part of the trip?
Working with a speculative scenario of slower, lower-altitude flight, we considered how passengers might experience a journey designed around wellbeing, connection and a closer relationship with the landscape.
The challenge was to give additional travel time a purpose — and make that alternative future tangible.
02 / FRAMING THE OPPORTUNITY
Designing for the time between departure and arrival
Our early exploration considered personal space, rest, reflection and social connection as different ways passengers might value their time.
These themes shifted the focus from reducing journey time to designing how that time could be spent. A longer flight could offer opportunities to step away from everyday routines, observe the surroundings and choose a different pace.
How might a slower flight give passengers more space to rest, connect and enjoy the journey?
03 / THE CONCEPT
Flight as time to pause
S-LOW DOWN FLIGHT is a speculative passenger experience centred on wellbeing and slower living.
The concept gives passengers different ways to spend an extended journey: resting, watching the landscape, spending time with others or joining activities such as yoga and creative sessions.
The experience offers three qualities:
Time to rest. Space to pause and step away from the demands of everyday life.
Connection with the surroundings. Views of the landscape that make the journey part of the experience.
Choice in how to spend time. Opportunities for quiet reflection, shared activities and social interaction.
Together, these qualities frame flight as an experience with its own value, alongside the destination.
An immersive sky-facing lounge creates a slower, more reflective way to experience the journey.
Open views and a softer pace encourage passengers to pause, connect and spend time together.
Light and open space support rest and gentle movement in flight.
04 / MAKING THE EXPERIENCE TANGIBLE
Translating a future scenario into an atmosphere
We developed a spatial experience to communicate what slowing down in the air might feel like.
Light, projected imagery and reflective surfaces created an immersive environment inspired by the proposed flight experience. Visitors could sit within the space and encounter its views and atmosphere.
The installation focused on the sensory qualities of the concept. It translated an imagined passenger experience into something people could physically enter, rather than relying on renderings and written scenarios alone.
05 / PROTOTYPE AND BUILD
Exploring the experience at full scale
We developed a full-scale prototype to explore how the structure, materials, lighting and projection worked together.
Hands-on testing allowed the team to assess the atmosphere and spatial qualities of the concept as it developed. This connected the future scenario with the practical decisions involved in creating an immersive installation.
I contributed to prototyping and coordinated project activities through the build and exhibition installation.
06 / FROM CONCEPT TO EXHIBITION
A future flight experience visitors could enter
The final installation was presented at British Airways’ BA2119: Flight of the Future exhibition at the Saatchi Gallery in London.
Visitors could enter the space, sit within it and experience projected views in an environment designed to evoke a slower, more reflective journey.
My work included the exhibition build and installation, helping translate the concept into the physical experience presented to the public.
S-LOW DOWN FLIGHT — BA2119 exhibition experience
07 / OUTCOME
Making an alternative future of flight tangible
S-LOW DOWN FLIGHT proposed a different measure of progress in air travel: the quality of time spent travelling.
The project connected future scenarios and service thinking with spatial design, full-scale prototyping and public exhibition. Its tangible outcome was an immersive installation that communicated the concept through atmosphere and physical experience.
The installation demonstrated how the proposed journey could be communicated and experienced. It did not establish the feasibility of the aircraft scenario or measure improvements in passenger wellbeing.
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