About
01 / ABOUT ME
Digital & Experience Designer
I'm a Digital & Experience Designer working across UX/UI, service design and visual communication.
My work connects user needs, business requirements and design execution — from shaping customer journeys and digital interfaces to creating consistent experiences across digital and physical touchpoints.
I've worked with multidisciplinary teams in the UK and Korea, bringing together strategic thinking and hands-on design.
02 / EXPERTISE
Disciplines and design capabilities
UX/UI & Digital Design — User journeys, information architecture, interface design and reusable patterns.
Service & Experience Design — Research, service mapping, workshops, concept development and prototyping.
Visual & Brand Design — Art direction, identity and communications across digital and physical touchpoints.
Jinnie Hyojin Bae
EXPERIENCE
Experience Designer
Dohe Europe Ltd. (Nov 2024 – Present)
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Freelance Experience & Brand Designer
Independent (Sep 2023 – Nov 2024)
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Strategic Designer
KOKORO UK Ltd. (Aug 2020 – Jul 2023)
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Service Designer
Intelligent Mobility Design Centre (Nov 2019 – Mar 2020)
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Service & UX Designer
Higher Thoughts Ltd. (Feb 2019 – Jul 2019)
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Earlier experience
Daeshin Enterprise · DANA · SongjooYoen · LG Electronics (2013–2017)
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04 / EDUCATION
Education
2018–2020
Royal College of Art
MA Service Design
Concurrent: Innovation, Entrepreneurship & Design — Imperial College London
2010–2015
Chung-Ang University
BA Industrial Design
Seoul, Republic of Korea
Full curriculum vitae available as a PDF download.
Download CV as PDF ↓
05 / TOOLS & METHODS
Tools and languages
Figma · Adobe Creative Suite · Miro · Mural · Keynote · Microsoft Office
Languages — Korean (Native) · English (Fluent)
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CV
About
01 / ABOUT ME
Digital & Experience Designer
I'm a Digital & Experience Designer working across UX/UI, service design and visual communication.
My work connects user needs, business requirements and design execution — from shaping customer journeys and digital interfaces to creating consistent experiences across digital and physical touchpoints.
I've worked with multidisciplinary teams in the UK and Korea, bringing together strategic thinking and hands-on design.
02 / EXPERTISE
Disciplines and design capabilities
UX/UI & Digital Design — User journeys, information architecture, interface design and reusable patterns.
Service & Experience Design — Research, service mapping, workshops, concept development and prototyping.
Visual & Brand Design — Art direction, identity and communications across digital and physical touchpoints.
Jinnie Hyojin Bae
EXPERIENCE
Experience Designer
Dohe Europe Ltd. (Nov 2024 – Present)
⌄
Freelance Experience & Brand Designer
Independent (Sep 2023 – Nov 2024)
⌄
Strategic Designer
KOKORO UK Ltd. (Aug 2020 – Jul 2023)
⌄
Service Designer
Intelligent Mobility Design Centre (Nov 2019 – Mar 2020)
⌄
Service & UX Designer
Higher Thoughts Ltd. (Feb 2019 – Jul 2019)
⌄
Earlier experience
Daeshin Enterprise · DANA · SongjooYoen · LG Electronics (2013–2017)
⌄
04 / EDUCATION
Education
2018–2020
Royal College of Art
MA Service Design
Concurrent: Innovation, Entrepreneurship & Design — Imperial College London
2010–2015
Chung-Ang University
BA Industrial Design
Seoul, Republic of Korea
Full curriculum vitae available as a PDF download.
Download CV as PDF ↓
05 / TOOLS & METHODS
Tools and languages
Figma · Adobe Creative Suite · Miro · Mural · Keynote · Microsoft Office
Languages — Korean (Native) · English (Fluent)